Sharpie earth tones x disney mufasa

The Challenge

With the launch of Sharpie Creative Markers in new Earth Tone colors, the opportunity was to introduce the palette in a way that felt culturally relevant, visually distinctive, and rooted in creativity. The challenge was to connect the product launch to a larger moment that could naturally showcase the warmth and richness of the new colors.

The Solution:

We partnered with Disney around the release of Mufasa: The Lion King, using the film’s landscapes, characters, and earthy visual world as inspiration for the campaign. Through custom creative and expressive artwork, we brought the new Sharpie Earth Tone palette to life while building excitement around the movie release. The collaboration created a natural connection between product and entertainment, positioning Sharpie Creative Markers as a tool for imaginative storytelling and self-expression.